The resume style will depend on your work history and objective in your search. If you are looking to change career directions, a functional style resume will focus on skill sets rather than past work history. A functional style resume can also be a good choice if you have worked at different organizations but have done similar duties in each company, because this resume style will allow you to illustrate your duties and accomplishments in a more concise way. The various resume styles are:
Functional
A functional resume cites experiences and accomplishments in specific functional areas that are critical to the applied-for job. The experiences and accomplishments are written for each function without regard to when they occurred in the career. If you've been in the workforce for a number of years, you'll have had a wide variety of assignments during your careers. Functional resumes best highlight those skills if the author has a work history that generally is unrelated to the job he or she seeks.
Advantages:
- It draws attention to what you've done rather than when or where you did it
- It allows you greater flexibility in presenting skills gained through personal experience or through low-paying or unpaid jobs
- It is useful for entry-level or reentry employees whose employment history is brief or scattered
Example:
Public Relations
- Created multi-faceted communications program to inform impacted municipalities and residents of a major capital improvement project.
- Conceived and executed direct mail campaigns to public opinion leaders.
- Wrote, photographed and designed brochures and newsletters.
- Represented organization to the public and media.
Marketing Communications
- Conceived, wrote and oversaw development of print, electronic and website sales and marketing communications.
- Developed executive and corporate print and electronic communications.
- Initiated and developed direct mail and advertising campaigns.
- Created and managed marketing databases for information storage and retrieval.
- Developed marketing plans and managed marketing teams.
- Re-organized marketing operation to heighten productivity and employee satisfaction.
- Made sales calls on prospects and customers.
Executive
- Reorganized operations to improve profitability by 35% as president and C.O.O.
- Shored up weaknesses and capitalized on strengths and opportunities.
- Managed company assets and developed corporate plans, reporting directly to equity holders.
Financial Management
- Reorganized and managed accounting department.
- Provided periodic financial analyses to executive management.
- Played a critical role in negotiating a shift of corporate financial assets.
- Developed billing and collections team performance goals and metrics.
Technology
- Used common software in innovative ways to develop business goals for website application and to effectively communicate requirements to programmers.
- Conceived and enhanced marketing, sales and informational websites and consulted on development of customer service website.
- Developed electronic marketing materials catalog using common software.
Chronological
A chronological resume is chosen when past experiences and accomplishments match or are directly related to the job you seek. The chronology should show a track record of progressively more responsible assignments. A chronological resume starts with the most recent job and works backwards through the career history.
Advantages:
- Employers are comfortable with it - it is the most widely used of all the styles
- It is easy to write
Example:
2009-present Sales Associate, Acme Travel, Sometown, HI
- Develop and market individual and group travel programs for executives, employees, groups, and organizations.
- Responsible for selecting best vehicles for copy and promotion.
- Utilize demographic information and readership data of trade publications.
- Write advertising copy for major ads.
- Conduct marketing surveys to determine favorable travel facilities and destinations.
- Prepare and present marketing research at regional conferences.
- Budget out advertising expenditures from copywriting to final printing and placement stages. Reduced operational costs by 20% in first year of program.
2007-2009 Customer Service Rep, Michael' Formal Wear, Somecity, UT
- Responsible for merchandise pricing and general sales.
- Worked on all phases of company advertising.
Combination
Some resumes combine both the functional and chronological resume formats. Normally, the first two-thirds of the resume is written in the functional style and the last one-third includes a short chronology of the work history. The chronology starts with the most recent position and works backward, emphasizing the last 10-15 years.
Accomplishment
While all good resumes cite accomplishments, an accomplishment resume differs from the others because it has a separate accomplishments section. It normally is listed on page one below the professional qualifications section, and zeroes in on a list of career accomplishments using impressive figures and quantifiable results. The resume is then completed using one of the resume styles mentioned above.
Example:
- Chaired ribbon-cutting ceremony for major campaign and co-chaired groundbreaking event. RESULT: Events attracted more than 600 attendees, and gained live and dominant media exposure.
- Prepared speeches, talking points and releases for supervisors and worked with members of the media and the general public in order to position the organization. RESULT: The project was properly and accurately positioned for public opinion leaders.
- Successfully pitched nine articles in a trade publication in order to gain exposure in regional market. RESULT: The project was prominently featured, reaching 360,000 readers.
- Conceived and created a series of print, electronic and website communications in order to provide salespeople with a consistent and clear marketing approach. RESULT: Communications were used in $10 million of new sales, including the company's best year ever.
- Led a team that designed a direct mail campaign that reached the chairmen of Panda Express, Marshalls, Orion among others in order to make Fortune 500 CEOs and CFOs aware of company's products. RESULT: Led to a new $1.8 million account.
- Developed a marketing plan, oversaw its implementation and managed a profit center in order to successfully sell a product. RESULT: Revenue exceeded corporate goals by 60%, even though the market consolidated by 40%.
Targeted
Focuses on a specific position or job target, presenting your capabilities and accomplishments supporting this position eliminating all unrelated data. A job target or objective is required.
Advantages:
- It is very powerful because it is focused - you look like a natural for the position if you have done the necessary background research
- It allows you to project your abilities to do the job even if you don't have directly related experience
- It is easy to prepare a different version for each different position to which you apply
Example:
JOB TARGET ACCOUNT EXECUTIVE
CAPABILITIES
- Service customers and deliver sales presentations.
- Perform advertising research for media selection.
- Develop and implement marketing research programs.
- Utilize word processing and desktop publishing programs.
- Develop and write advertising copy and promotional material.
- Utilize strong verbal and writing skills.
ACCOMPLISHMENTS
- Wrote advertising copy for major retail ads.
- Prepared and presented marketing research at regional travel conferences.
- Selecting best vehicles for retail copy and promotion.
- Budgeted out retail advertising expenditures from copywriting to final printing and placement stages. Reduced operational costs by 20% in first year of program.
- Developed a comprehensive marketing and advertising campaign for Dodge Neon for campaign's course
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